Culture cannot be adequately defined in one sentence. It is the behaviors, habits, values, set of norms, and people that make culture unique. Company culture is no different, but do we really need it in order for a business to be successful? In short, yes!

We have all heard of the companies with ping pong tables, dog friendly offices and weekly bagel breakfasts. While these are all perks everyone would be ecstatic to see in their offices they are not necessarily culture. Culture will be unique to every office and it is up to you to set clear values and goals that culture can adhere to and expand upon. Focus on the way staff treats each other and you can quickly learn about your company’s culture and way to improve it. Here are a few ways a fun, positive culture can help drive a company towards success.

Create a cohesive team

Building a company with employees who work well together, come up with creative solutions and actively foster a positive workplace is not always the easiest thing in the world to achieve. Companies need team members instead of an army individuals in order to thrive. As companies grow they tend to rush, especially during the hiring process. Positions need to be filled immediately and finding a person who is not only qualified, but also good fit in the company culture may take longer than a company is willing to wait. However taking the time to hire “superstars” or people who are great at what they do and can contribute positively to the culture can be what takes your business to the next level. Nothing drives employees away faster than a toxic work environment.

Attract higher quality employees

What if your company could attract more than one superstar employee who could contribute and spread the word about your stellar company culture? When you begin to make culture a priority your employees will feel more valued and the word will spread leading to potential growth and an overall stronger company. Little things like encouraging communication between departments and with managers, celebrating small employee achievements or anniversaries, and creating an atmosphere of inclusivity can make a massive and positive difference in the workplace.

Studies have shown that dissatisfied employees experienced 18% lower productivity, 16% lower profitability, 37% lower job growth, and 65% lower share price over time. Incorporating a positive culture into the workplace not on increases activity, but also reduces expenses over time. Employees are more productive and feel more valued as well.

Culture is not just another buzzword that will fade into obscurity. It is something that is here to stay and should be seen for what it is: a driver for success, happiness, and prosperity.